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Advertising for medical devices



Information regarding advertising for medical devices in Norway and limitations for which claims that can be used in advertising.

  • ​​​​​​​Advertising of medical devices is permitted in Norway

  • There is no distinction between advertising that is aimed at healthcare professionals and the general public, as there is for pharmaceutical advertising

  • MDR and IVDR article 7 provide restrictions on the claims that may be used in the labelling, instructions for use, and advertising. It is forbidden to use text, names, trademarks, pictures and figurative or other signs that may mislead the user or patient with regards to the intended purpose, safety and performance of the device.

It is forbidden to make claims that may

  • ascribe functions and properties to the device that it does not have

  • create a false impression regarding the treatment or diagnosis, functions or properties which the device does not have

  • fail to inform the user or the patient of a likely risk associated with the use of the device in line with its intended purpose

  • suggest uses for the device other than those stated to form part of the intended purpose for which the conformity assessment was carried out.

Otherwise, general marketing legislation applies to claims regarding consumer products. These rules are administered by the Norwegian Consumer Authority​.


Contact us

Units for medical devices

+ 47 22 89 77 00